Brand advertising chief at EliteSingles on metrics, channel mix additionally the future of dating
Bart Visser is Director of Brand advertising at EliteSingles and something regarding the exemplary speakers showing up at the Festival of advertising, October 4-5 in London.
We swept up he provided some fascinating insights with him to ask a few qeustions about marketing a dating service and. Before you begin reading, a reminder that you could purchase your Festival tickets and see the agenda right here.
Econsultancy: just just What constraints are there any on creativity whenever advertising EliteSingles?
Bart Visser: EliteSingles is reasonably limited dating item aimed at a somewhat older, more affluent market than many well-known casual relationship apps. This clear placement may be the energy associated with the item and as with any services and products available to you, the imaginative expressions need certainly to stick to this positioning to be able to build a stronger and brand that is recognizable.
